From The Blog
Market Share Versus Wallet Share
Last week we wrote about Baby Boot Camp. In that post we described how we were introduced and started working on their website, which is scheduled to launch in a few weeks. And we briefly mentioned a detour that came up along the way. Our side trip involved a series of strategic marketing planning sessions, and as we often do, the primary issue we discussed was focus. In this case the challenge could be described as market share versus wallet share.
Baby Boot Camp
Earlier this year we mentioned working with a new client, a national franchise business headquartered in Sarasota that empowers women through fitness and entrepreneurship. It’s been more than six months since we first started working together, and in that time we’ve been able to accomplish several things. We will launch a new website for Baby Boot Camp within 30 days, but that’s not the whole story.