2011 Marketing Plan

I am happy to report that February is turning out to be not quite as crazy as January. That’s not to say we’re not keeping busy. I still have appointments every day this week, but the number of meetings is down from last month.

And that’s a good thing for two reasons; I don’t think I could keep up last month’s pace much longer before running myself into the ground (especially with cold and flu season in full swing), and we have a long to-do list of our own to implement our 2011 marketing plan.

We amped-up our PR efforts this year calling for more press releases and more case studies. The former have effectively increased awareness for Milestone in the local media, and the later are great sales tools that support various marketing efforts including website content, email campaigns, and tradeshow literature.

In additional to our print-focused PR efforts, we’re also looking for speaking opportunities this year. If you know someone who is looking for a speaker to talk about marketing-related subjects, then please give us a call.

On the web marketing front we’re expanding our email efforts beyond these weekly updates. This year’s plan calls for a quarterly referral campaign that recognizes clients who go above and beyond the call of duty by helping grow our business. Look for more on this subject as the plan comes together.

As for event marketing activities beyond our association involvements, we have a couple of tradeshows coming up in the first quarter:

The BizTech Innovation Summit is a first year show presented by the Tampa Bay Technology Forum and the Tampa Bay Business Journal. We’re looking forward to dipping our toe in the broader regional market by exhibiting at the Tampa Convention Center on March 17^th.

CONEXPO-CON/AGG, held once over three years, is the largest construction tradeshow in the western hemisphere. And while we’re not exhibiting in Las Vegas, we are looking forward to reconnecting with all our former coworkers and colleagues in the construction software market.

Some print stuff. Some web stuff. Some event stuff. That’s just a glimpse of our 2011 marketing plan. Is your plan ready? Need some help?

Until next week,

Matthew Anderson, President
Milestone Marketing Associates, Inc.