Here we come

I can’t believe this summer is already winding down. Before you know it the kids will be back in school, it’ll start to cool off a little, and all of the sudden the holidays will be upon us. I spent the better part of this weekend trying to explain to my four-year-old daughter that Christmas is still a long ways off, but that didn’t stop her from asking for a doll house over and over again.

Last week was crazy busy, but I’m finally caught up from vacation. It’s just in time too because we are slammed at Milestone Marketing Associates. We have more work now than ever before. Not only that, but we’re also seeing bigger opportunities – competitive bids that require a comprehensive plan.

The great thing about competitive bids is they allow you to assess your competition. Providing great service and building strong relationships are prerequisites for building a business on referrals. Becoming the market leader requires another level of differentiation – one that outshines others.

The great thing about writing big proposals is it forces you to reassess your business. Obviously the document is tailored to meet the needs of the client, but just as important is the presentation of who we are, what we do, and what we’ve done. It is the constant refinement of these traits and a superior presentation that makes the difference.

We’re two months away from our second anniversary and it’s starting to feel like we’re hitting our stride. When we started this business more than a few people said it takes at least 18 months to make it. At the time those words of caution felt like more like a warning. Well, we’re still here. In fact, we’re just getting started. Watch out. Here we come…

Until next week,

Matthew Anderson, President
Milestone Marketing Associates, Inc.