We Get It

We’re wrapping up several website projects this month; a website for a photographer (the second website we built for this client), a website for a real estate company (another second), one for a manufacturing business, another one for a CrossFit gym, and with any luck we’ll finish two websites for a client with two businesses; an underground utilities construction company and an aggregate materials supply company.

It’ll be nice to clear the decks because we recently started projects for a nonprofit, a therapist and a farrier. Plus we have a growing pile of work from our retainer accounts including a website consolidation project for an educational company, a website upgrade for a chiropractor, and a mobile redesign for an IT company.

Other than the fact that we’re busy, what’s the point of sharing this list of website projects? It’s to demonstrate how diverse our clients have become over the years. Milestone will reach five years old in October, and it’s interesting to see how the business has evolved.

When we first started the business our plan was to build an advertising agency that focused on software companies. Anticipating a mix of local and national accounts, we thought our background in technology and our virtual operation would differentiate our business.

Within a couple years we narrowed our geographic focus as a result of our local networking efforts, and the company evolved into a digital agency with an emphasis on web-based marketing. And like most businesses, our leads and sales came primarily through referrals resulting in a diverse group of clients.

These days we’re looking for ways to continue narrowing our focus so we can more easily replicate our processes, increase profitability, and grow the business. Other than the occasional rebranding project and a handful of retainer accounts, building websites has become our bread and butter.

We serve a diverse group of local businesses, but they all have a few things in common; they’re willing to invest thousands of dollars in their online marketing efforts, and they appreciate working with professionals who are experts in their fields, but they want to work with people who return their phone calls.

We get it. And that’s what we do.

Until next week,

Matthew Anderson, President
Milestone Marketing Associates, Inc.