Website Content

Last week we launched a website that was in the works for more than a year. This website project wasn’t large or complex. It simply suffered from the most common problem with every website project. Content. 

Updating your website always presents a content challenge. Someone has to write the words. Someone has to take pictures and/or find stock photos. Sometimes there are videos involved, or forms for collecting visitor information. Occasionally there are documents that need to be updated before they are uploaded to the new website.

Whatever content needs you have, they all take time. Whether you create the content yourself or you hire someone to do it for you, it takes time to plan, produce, review, and approve the content before you can complete your website project.

In this client’s case it wasn’t so much the content as it was the time. You see they’re busy. They’re so busy that their website project was perpetually at the bottom of their to-do list. And since they’re so busy, there was very little incentive to prioritize their website project, which is ultimately viewed as an investment in marketing which is intended to generate more business.

After nearly a year of gently reminding the client about their stalled website project our patience paid off. They hired a receptionist with some website experience and asked her to prioritize the project. She was able to get her superiors to review and approve the content she created, and we were finally able to launch their new website.

What’s the moral of this story? Website content takes time and money. Whether you dedicate a portion of your existing human resources, hire someone new, or outsource your website content requirements to a company like Milestone, someone has to write the words, take the pictures, update the documents, and so on... 

Until next week,

Matthew Anderson, President
Milestone Marketing Associates, Inc.