Mobile Behavior

Several months ago we wrote about the importance of optimizing your website for mobile devices through the use of responsive design. While it’s true Google’s latest algorithm, referred to as Mobilegeddon at the time, is the driving force behind industry standards in web browsing, it’s just as important to understand Google is not responsible for this evolution in browsing habits. You are.

Reading the latest issue of Website Magazine I came across an article about mobile behavior. Here are some recent statistics to shed some light on mobile trends:

90% of consumers use their mobile device within stores when seeking help making a purchasing decision

64% of American adults now own a smartphone

62% of smartphone owners have leveraged their device to discover information about a health condition

45% of all email clicks now come from mobile devices

34% of consumers said they would definitely share their personal data with a retailer via a mobile app

22% of the global smartphone video viewing audience says they watch less TV because they watch videos on their smartphones

Now matter what business you’re in, it’s a mistake to ignore these trends in mobile behavior. If you still haven’t optimized your website for mobile devices, then contact Milestone for a free estimate today.

Until next week,

Matthew Anderson, President
Milestone Marketing Associates, Inc.