Audio Video Partners

As you already know, Milestone designs, builds, and hosts websites for local businesses. And as you may know, we also work with retainer accounts. People sometimes ask what we do for retainer clients, so this week I thought I would give you some insight into what we’re doing for Audio Video Partners, our newest retainer account.

The reason why clients hire Milestone on a retainer basis is to help them execute a comprehensive annual marketing plan. The plans we develop always break down into three categories: print marketing, web marketing, and event marketing.

Print marketing is comprised of tradition tactics and tangible projects. Examples include advertising and public relations, as well as collateral materials like brochures and signage. For AVP we are working on two different press releases and several different sign projects.

The purpose of writing press releases is to tell their story – whatever is new and interesting about the business. The result generates timely, relevant content for their company website, and with any luck, some free publicity in the media. The signs we are designing are essentially mobile advertising, moving billboards in the form of vehicle wraps that promote the business while they’re on the road and at the jobsite.

Web marketing involves online communications and promotions. Social media, search engine optimization, directly listings, online advertising, the list goes on an on. For AVP we helped them develop a social media marketing strategy. Now we’re helping them update their social media profiles, and next we will help them prepare an editorial calendar.

Event marketing refers to face-to-face marketing. This includes trade shows, seminars, business associations, and corporate functions. One of the goals of AVP’s marketing plan is to develop strategic referral partner relationships with commercial contractors and residential builders – two groups that have contributed to their growth.

We’re helping AVP develop a series of quarterly lunch & learn events designed to educate referral partners about the latest in audio video technology and build stronger relationships.

If you’re curious how we could help you grow your business, or if you know someone who would benefit from a retainer account relationship, please don’t hesitate to contact Milestone.

Until next week,

Matthew Anderson, President
Milestone Marketing Associates, Inc.