Collateral Materials

A few weeks ago we shared some insight into working with our newest retainer account, Audio Video Partners. Since then Milestone has been busy producing all sorts of fun things to help AVP project a consistent brand identity and message.

When we design a new logo for a client the first thing we usually do is update their corporate identity suite (business cards, letterhead, and envelopes). Next, with a complete set of logo files and an established design aesthetic we turn our attention to collateral materials.

Collateral materials include a broad category of printed items that typically require some level of graphic design prior to production, and depending on the scope of the project, may also require copywriting and/or photography services. In AVP’s case, we have focused on two areas: signage and advertising specialties:

Signage

• Door Magnets
  • For personal vehicles used for work
• Window Wrap
  • For the one of the owner’s vehicles
• Vehicle Wraps
  • For the company’s growing fleet of work trucks

Specialties

• Stickers
  • 3x4 UV-coated stickers with contact information for various applications (installed equipment, etc.)
• Magnets
  • 3x4 oval magnets for various applications (mostly because they’re cool)
• Tumblers
  • Stainless steel tumblers to be used as a premium giveaway for their lunch & learn attendees
• Koozies
  • Low-cost giveaway for trade shows, events, and customer appreciation parties
• Apparel
  • Logo files and artwork for a variety of work shirts (embroidered polo shirts for sales and management, and imprinted t-shirts for installers and techs)

Whether you’re investing in vehicle wraps, promo products, or logo apparel, the goal is always the same: present a consistent professional image for your business. Each of these items has the potential to be seen by dozens, hundreds, or even thousands of potential customers. It’s critically important to make sure those first impressions reflect positively on the business.

Until next week,

Matthew Anderson, President
Milestone Marketing Associates, Inc.