Going Forward

After more than seven years of writing weekly updates I decided it was time for a change. Going forward my plan is to update this blog once a month. There are several reasons for the change, but mainly it has to do with the amount of time it takes to write these updates.

On average, I spent about two hours per week thinking about what to write, writing, editing, posting, and emailing these updates. Over the course 373 blog posts (this one makes 374) that equals 746 hours. If you do the math, at 24 hours a day, that equals 31 days, or an entire month of my life working on this blog.

The other big reason for making the change has to do with the amount of email people receive in their inbox. Of course we keep track of these updates, and we can tell who receives them, who looks at the emails, and who clicks on them. The averages vary quite a bit each week, and as you might expect, it is those who are closest to Milestone and me – family, friends, and clients – who pay the most attention to this blog.

Interestingly, when I speak to people about this blog, the comments are fairly consistent. Folks say they look forward to receiving updates every week, but they readily admit they don’t always read them. I get it. And I’m the same way. I receive many more emails than I read.

Hopefully, by reducing the frequency of these updates, I will find more time to spend doing other things, and you will be more inclined to find out what’s new at Milestone.

Thank you for paying attention. I appreciate your support, and as a business, we thrive on your referrals and recommendations.

Until next month,

Matthew Anderson, President
Milestone Marketing Associates, Inc.