Website Workshops

Before getting into the meat of this month’s update, I’d like to take a moment to congratulate Lee Gaines for producing another successful ADDY Awards. Great job, Lee! Congratulations on winning the AdFed Suncoast Member of the Year Award too. You certainly earned it!

As many readers know, Milestone has supported the local chapter of the American Advertising Federation for many years. I served on the board of directors for several years as programs chair, president, as well as ADDY chair, and I can vouch for the incredible amount of work it takes to manage the awards and put on a good show.

And for the second year in a row, Lee has pulled together a fantastic event that was enjoyed by all who attended. Be sure to check out the photos and videos on Facebook.

Now for this month’s update, I’d like to share one aspect of Milestone’s annual marketing plan for 2017.

Last year, in an effort to build stronger relationships with our clients, we began hosting quarterly networking events called Milestone Mixers. The purpose is to introduce Milestone clients to each other so they can refer more business to each other.

We’re continuing that effort this year, and we’ve added another series of events to our calendar. Aptly named Website Workshops, these are online training sessions for Milestone’s website clients. The purpose of is to provide additional website training for new and existing clients.

As part of our website development process, every new client gets a personal online tutorial of Accrisoft Freedom, the content management system we use to build and maintain websites. But like any software application, your level of proficiency depends on how often you use it. Some clients log into the system on a daily basis. Others never do.

It depends on how sophisticated your website is and how much online marketing efforts factor into your business. It also depends on who is responsible for administering your website. Plus people come and go, so clients have new users that need system training, and some clients enjoy a refresher every once in a while.

Starting in March, the Freedom Essentials workshop will be offered every other month. This class will cover the basics so it is great for new users and existing clients who need a refresher.

In between each essential workshop, you’ll have an opportunity for a more advanced training session. Topics include working with forms, email marketing campaigns, managing meta data, and more.

Website Workshops are scheduled on the third Wednesday of each month from 11am until 12pm. These classes are included with your monthly service fee so check out the schedule and sign up today.

Until next month,

Matthew Anderson, President
Milestone Marketing Associates, Inc.